journal

Purpose-Driven Branding: It's Not About You

January 30, 2026

1

Minute Read

Written by:

Jess Cruz-Abalos

Just a friendly reminder that you shouldn't base your branding on personal preference. IT'S. NOT. ABOUT. YOU. it's about your end-user, your audience. Ok, love you!

other case studies

Client Spotlight: AI Natives Conf

Cooking and design are kind of the same

The meaning behind Stumbling Forward

February 26, 2024

The creative process isn’t linear

February 15, 2024

My guilt for taking time off started in middle school

February 7, 2024

January 23, 2024

We are committed to playing

January 17, 2024

Hey 2024. It’s nice to meet you.

January 1, 2024

Three Months: Reflecting & Learning

December 1, 2023

Client Spotlight: Fab Fempreneurs

November 27, 2023

Employee of the Week: Jess

November 15, 2023

We saw a problem and created a solution.

October 28, 2023

PODCAST: 2023 Webflow Conf recap

October 4, 2023

The beginning of That One Couple's brand

October 1, 2023

I love you, but stop centering everything

August 24, 2023

Sucking at Something New is Scary

The meaning behind Stumbling Forward

My guilt for taking time off started in middle school

Hey 2024. It’s nice to meet you.

Three Months: Reflecting & Learning

Employee of the Week: Jess

Sucking at Something New is Scary

The creative process isn’t linear

I love you, but stop centering everything

Purpose-Driven Branding: It's Not About You

Cooking and design are kind of the same

We are committed to playing

Client Spotlight: Fab Fempreneurs

The beginning of That One Couple's brand

Client Spotlight: AI Natives Conf

We saw a problem and created a solution.

PODCAST: 2023 Webflow Conf recap