Sabrina Jeffries is a true Regency romance superstar—a New York Times bestselling author with over 60 incredible novels under her belt. But here was the problem: her website and overall online materials weren't keeping pace with her success. Despite her massive following, her brand felt inconsistent and outdated, failing to capture her unique personality or charm a new generation of readers.
Sabrina and her team needed a partner who could help her take the next big step. Their goals were straightforward but ambitious: to elevate the brand to attract a younger audience without alienating her loyal fans, modernize the platform by migrating to a custom, easy-to-manage Webflow site, and, most importantly, create a website that would efficiently showcase her huge catalog and drive book sales.
“It has been such a pleasure working with both of you. The site is gorgeous, and the process was painless. I have already recommended you to others and will continue to do so. Thank you again for your professionalism and expertise. It has been a joy working with you.”
We were thrilled to partner with Sabrina and her team to create a brand and digital presence that perfectly matched her vibrant resume. Our approach was personal from the start: we began by having her and her team answer specific questions regarding her brand, getting to know Sabrina beyond her books, and weaving her unique personality and passions into a refreshed identity.
Since she is an avid bird watcher, we wanted to incorporate her hobby into her new logo. And since we were speaking to Regency romance fans, we wanted to capture a romantic, natural tone that was true to the genre and to Sabrina, yet modern.
Next, we focused on the website. We took everything we learned and created in branding and translated that into a dynamic, scalable, and functional website. The goal of the site was to create a complete hub for Sabrina Jeffries where folks could learn not just about her novels, but also about her as an author, person, and mother. This custom platform was the real game-changer because its easy-to-use CMS empowers her team to update and maintain all their content quickly—no developer needed!
To tie everything together, we created a custom, password-protected online style guide and toolkit that gave her team and third-party vendors access to brand assets, including logos, fonts, colors, images, and links to branded Canva templates for her social media and newsletter.
By the end of the project, Sabrina and her team had a fully functional website and a branded toolkit they could use for years to come!
We were thrilled to partner with Sabrina and her team to create a brand and digital presence that perfectly matched her vibrant resume. Our approach was personal from the start: we began by having her and her team answer specific questions regarding her brand, getting to know Sabrina beyond her books, and weaving her unique personality and passions into a refreshed identity.
Since she is an avid bird watcher, we wanted to incorporate her hobby into her new logo. And since we were speaking to Regency romance fans, we wanted to capture a romantic, natural tone that was true to the genre and to Sabrina, yet modern.
Next, we focused on the website. We took everything we learned and created in branding and translated that into a dynamic, scalable, and functional website. The goal of the site was to create a complete hub for Sabrina Jeffries where folks could learn not just about her novels, but also about her as an author, person, and mother. This custom platform was the real game-changer because its easy-to-use CMS empowers her team to update and maintain all their content quickly—no developer needed!
To tie everything together, we created a custom, password-protected online style guide and toolkit that gave her team and third-party vendors access to brand assets, including logos, fonts, colors, images, and links to branded Canva templates for her social media and newsletter.
By the end of the project, Sabrina and her team had a fully functional website and a branded toolkit they could use for years to come!