# That One Couple

> A two-person San Diego studio. Brand, web and product, designed and built by the two people you actually talk to.

## Overview
- **Studio Name**: That One Couple (that one couple)
- **Tagline**: brand, web and product
- **Founders & Partners**: Jessica Cruz-Abalos (Brand & Design) and Nelson Abalos Jr. (Web & Development)
- **Experience**: 35 combined years in graphic design, web design, and software development.
- **Location**: 979 Woodland Parkway, 101 94, San Marcos, CA 92069, US (Serving clients worldwide across Pacific Time)
- **Email**: hello@thatonecouple.com
- **Phone**: (619) 953-4361
- **Primary Website**: https://thatonecouple.com
- **Availability**: booking November · 2 project slots
- **Recognition**: 2026 Muse Creative Awards Gold Winner, 80+ projects shipped since 2016, mobile apps live on iOS App Store & Google Play.
- **Audience**: Women- and minority-owned businesses, tech creative professionals, founders, and marketing teams who value direct senior collaboration without agency overhead or junior handoffs.

## Core Services & Capabilities
- [Brand identity](https://thatonecouple.com/services): Naming, marks, type and colour, and a guideline document your team can actually follow.
- [Web development](https://thatonecouple.com/services): Design and build in one pass, handed over with a CMS you own and training to run it.
- [SEO & AEO](https://thatonecouple.com/services): Getting found by search engines and by the answer engines people now ask instead. Technical audits, structured data, and content built to be cited.
- [iOS & Android](https://thatonecouple.com/services): Product design through store launch. We have shipped on both stores, under our own name.

## Primary Site Navigation
- [Home](https://thatonecouple.com/): Studio introduction, client roster, featured work, 4-step process, and founder story.
- [Work / Portfolio](https://thatonecouple.com/work): Complete case studies across brand identity, Webflow development, Next.js web applications, and mobile apps.
- [Services & Pricing](https://thatonecouple.com/services): Detailed services breakdown, transparent pricing, scope, and FAQs.
- [About Us](https://thatonecouple.com/about): Background on Jess & Nelson, studio values, design philosophy, credentials, and receipts.
- [Podcast](https://thatonecouple.com/podcast): "That One Couple" podcast on design, visual development, business, and parenting.
- [Notes & Articles](https://thatonecouple.com/notes): Studio articles and guides on design systems, pricing, Webflow, and modern development.
- [Contact](https://thatonecouple.com/contact): Project inquiry form with guaranteed 1-business-day personal response from Jess & Nelson.

## Selected Case Studies & Portfolio
- [Sabrina Jeffries](https://thatonecouple.com/work/sabrina-jeffries): [Visual Branding, Web Design, Web Development] Live site: https://www.sabrinajeffries.com/
- [Invisible Technologies](https://thatonecouple.com/work/invisible-technologies): [Web Development] Industry: AI-Powered Business Process Automation. Live site: https://www.invisible.co/
- [The Experience Fitness](https://thatonecouple.com/work/the-experience-fitness): [Web Design, Web Development] Industry: Fitness & Wellness. Live site: https://theexperiencefitness.com/
- [Close CRM](https://thatonecouple.com/work/close-crm): [Print & Digital Design, Web Design, Web Development] Industry: SaaS - Sales & CRM Software. Live site: https://close.com
- [Four Seasons Tree Care](https://thatonecouple.com/work/four-seasons-tree-care): [Web Development] Industry: Tree Care & Landscaping Services. Live site: https://www.fstci.com/
- [Salty Bitches](https://thatonecouple.com/work/salty-bitches): [Visual Branding, Print & Digital Design] 
- [Fab Fempreneurs](https://thatonecouple.com/work/fab-fempreneurs): [Web Design, Web Development, Visual Branding] Live site: https://www.fabfempreneurs.com/
- [Wylie Architecture](https://thatonecouple.com/work/wylie-architecture): [Web Design, Web Development] Live site: https://www.wyliearchitecture.com/
- [United Lutheran Seminary](https://thatonecouple.com/work/united-lutheran-seminary): [Web Development] Live site: https://www.unitedlutheranseminary.edu/
- [Majestic Pools](https://thatonecouple.com/work/majestic-pools): [Web Design, Web Development] Live site: https://www.majesticpools.net/
- [TIDAL PAGES](https://thatonecouple.com/work/tidal-pages): [Visual Branding, Print & Digital Design] 
- [The VIBE Movement](https://thatonecouple.com/work/the-vibe-movement): [Visual Branding, Print & Digital Design, Web Design, Web Development] Live site: https://www.vibemovement.com/
- [Susan Stroman](https://thatonecouple.com/work/susan-stroman): [Web Development] Live site: https://www.susanstroman.com
- [The untold story of Banjo Morton](https://thatonecouple.com/work/the-untold-story-of-banjo-morton): [Web Development] Live site: https://www.banjomorton.com.au/
- [Bold Penguin](https://thatonecouple.com/work/bold-penguin): [Web Development] Live site: https://www.boldpenguin.com/

## Studio Notes & Insights
- [How We Redesigned That One Couple in Under a Week with Agentic Site Building](https://thatonecouple.com/notes/how-we-redesigned-that-one-couple-with-agentic-site-building): (Web Development) After putting off our own redesign for ages, Nelson finally sat down with Claude Design, Claude Code, and Fimo AI. Here is how we migrated from Webflow to Fimo in less than a week.
- [Look mom, we won an award!](https://thatonecouple.com/notes/look-mom-we-won-an-award): (Design) We won a Muse Gold Award for redesigning Sabrina Jeffries' website—and yes, our moms are very proud.
- [The Refresh: Your Website Should Keep Up With Your Growth](https://thatonecouple.com/notes/your-website-should-keep-up-with-your-growth): (Design) Let's be honest: looking at your own website can sometimes feel like stumbling upon an old high school yearbook photo. At the time, that haircut and outfit felt like a vibe, but looking at it now? You might feel like you've evolved past that version of yourself.
- [Stop Faking It](https://thatonecouple.com/notes/stop-faking-it): (Tips and Tricks) Stop using fake AI images and stock photos on your website.
- [Client Spotlight: AI Natives Conf](https://thatonecouple.com/notes/client-spotlight-ai-natives-conf): (Web Development) The V7 Labs team needed to launch their conference website within a very tight deadline in order to gain as many registrants as possible.
- [Cooking and design are kind of the same](https://thatonecouple.com/notes/cooking-and-design-are-kind-of-the-same): (Design) When it comes to designing and building websites with clients, it's kind of like cooking food.
- [The meaning behind Stumbling Forward](https://thatonecouple.com/notes/the-meaning-behind-our-blog-stumbling-forward): (In Real Life) Remember when Live Journal used to be the thing? Then it was Xanga, MySpace, Facebook (when you needed a college email to sign up), and Twitter (before it got Musk-field). Those were fun times.
- [The creative process isn’t linear](https://thatonecouple.com/notes/the-creative-process-isnt-linear): (Tips and Tricks) In an ideal situation, the creative process would be a straight arrow from Point A to Point B, but that is never the case.
- [My guilt for taking time off started in middle school](https://thatonecouple.com/notes/my-guilt-for-taking-time-off-started-in-middle-school): (In Real Life) Being sick while working is hard. Being sick while working and caring for a little human simultaneously is harder…and exhausting. It’s almost like you don’t know when it will end.
- [Show your work](https://thatonecouple.com/notes/show-your-work): (In Real Life) As creatives, we are in a beautiful position to show our work efficiently. And if you think about it, other folks in different industries don’t have the privilege to do that.
- [We are committed to playing](https://thatonecouple.com/notes/we-are-committed-to-playing): (Design) As a way to practice our intention this year, here’s a time lapse of one of my personal projects.
- [Hey 2024. It’s nice to meet you.](https://thatonecouple.com/notes/hey-2024-its-nice-to-meet-you): (In Real Life) Whether you returned to work last week or this week, we feel you. It has been a slow roll getting back into the swing of things.
- [Three Months: Reflecting & Learning](https://thatonecouple.com/notes/three-months-reflecting-and-learning): (In Real Life) Hard to believe it's already December! The past three months have been an incredible journey for That One Couple, filled with both exhilarating highs and challenging lows. Through it all, we've gained invaluable insights about life and ourselves
- [Client Spotlight: Fab Fempreneurs](https://thatonecouple.com/notes/client-spotlight-fab-fempreneurs): (Design) Last week Fab Fempreneurs announced their new rebrand and website.
- [Employee of the Week: Jess](https://thatonecouple.com/notes/employee-of-the-week-jess): (In Real Life) Out of the two team members of That One Couple, we are celebrating Jess as our Employee of the Week! Jess has consistently demonstrated creativity, organizational skills, and attention to detail in our work.
- [We saw a problem and created a solution.](https://thatonecouple.com/notes/we-saw-a-problem-and-created-a-solution): (Web Development) See how Nelson took a website with complex information and redesigned it in Webflow
- [PODCAST: 2023 Webflow Conf recap](https://thatonecouple.com/notes/podcast-2023-webflow-conf-recap): (Web Development) Usually, once Nelson lands back home from a Webflow event, Jess usually bombards him with questions to learn about everything he's experienced.
- [The beginning of That One Couple's brand](https://thatonecouple.com/notes/the-beginning-of-that-one-couples-brand): (Design) When Jessica first started to concept our brand, she wanted to make sure that it represented who we are. Which is a pair of creatives who take what they do seriously, but don't take themselves too seriously.
- [I love you, but stop centering everything](https://thatonecouple.com/notes/i-love-you-but-stop-centering-everything): (Tips and Tricks) Centered text is overused and doesn’t help anyone — the author or the reader.
- [Sucking at Something New is Scary](https://thatonecouple.com/notes/sucking-at-something-new-is-scary): (In Real Life) As a creative person who depends so much on visuals, writing hasn't always come naturally to me. My mind tends to work faster than my mouth and for some reason there is this disconnect between my brain and the keyboard.

## How We Work
1. **Plain Answers**: Fixed scope, written flat-rate price, honest timeline.
2. **Senior Execution**: Jessica Cruz-Abalos and Nelson Abalos Jr. design and build every aspect of your project directly. No account managers or junior delegates.
3. **Long-Term Partnership**: Launch is the midpoint. Ongoing maintenance, growth, AEO/SEO, and evolution.

## Contact & Inquiries
- **Start a Project**: [https://thatonecouple.com/contact](https://thatonecouple.com/contact)
- **Direct Email**: hello@thatonecouple.com
- **Direct Phone**: (619) 953-4361